Basketball Great Stephen Curry Teams with Infiniti

Four-time NBA All-Star credits Infiniti’s ‘strong heritage of performance’ as his key reason for joining brand’s ‘Empower the Drive’ campaign.

“Infiniti is a brand that I’ve known and admired because of its strong heritage of performance, design, and groundbreaking technologies,” says four-time NBA All-Star Stephen Curry, who recently signed on as the global brand ambassador for Infiniti. “I’m drawn to their brand values and passion for their craft and thrilled to be working with Infiniti to help tell stories of people who are driven to do more to realize their potential.”

Considered one of the greatest shooters in basketball, Curry recently helped lead the Golden State Warriors to an NBA Championship, which marked his second NBA Championship win with the team. And it is his outstanding achievements and personal ambition to be at the top of his game that embody the spirit of Infiniti’s new “Empower the Drive” campaign. The auto manufacturer will feature the two-time NBA Most Valuable Player in upcoming global campaigns, beginning with the launch the new Q50 sports sedan this summer.

“Stephen Curry’s drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the Infiniti brand,” says Roland Krueger, Infiniti’s Global President. “Just like Infiniti, he never stops pushing himself. This partnership celebrates a shared drive to continue to change the game.”